Enhancing Placement Strategies for Our Partners
To amplify our global network's reach and success, we're focusing on actionable strategies to increase placement rates. Here are specific tasks and approaches you can utilize to expand Brick's global network:
Key Objectives:
Expand Placement Locations: Identify potential venues that could benefit from our service.
Enhance Visibility: Make our brand more recognizable and trusted in your market. Bring a station with you and showcase the service in-person! Emails are good too but don’t expect more than 1% to get you a station placement.
Build Strong Relationships: Foster partnerships with local businesses and stakeholders.
Specific Tasks for Placement Expansion:
Identify High-Traffic Areas: Look for locations with high foot traffic such as a nightlife district (always be sure to start with bars where young people are on Saturday night at 9 pm), shopping centers, airports, restaurants, and entertainment venues.
Prepare a Compelling Pitch: Develop a persuasive presentation that highlights the benefits of hosting a Brick powerbank sharing station, such as increased customer dwell time and enhanced service value.
Leverage Data and Testimonials: Use success stories and data from existing locations to build a strong case.
Offer Incentives: Consider introductory offers for new venue partners, like free time on the stations, promo codes for staff, or offer revenue sharing for the first few months at stations.
Customize Your Approach: Tailor your pitch to address the specific needs and concerns of each potential partner.
Strategies to Increase Placement:
Local Market Research: Understand the unique needs and preferences of your target market. Does the venue want to attract younger tech-savvy customers and keep them there longer? Are they looking to ease the burden on staff? Frame your pitch accordingly.
Networking Events: Attend local business events to build connections and find potential venue partners.
Collaborate with Existing Venues: Work with current partners to identify and approach their networks. Nightlife owners especially usually operate in a very tight network, who do they know?
Feedback Loop: Regularly seek feedback from venues to improve service and address any concerns.
Promotional Campaigns: Run local promotions to raise awareness and attract more venues.
Your Role in Expansion:
Regular Updates: Keep your partner success manager informed about your progress and challenges.
Active Engagement: Share your experiences and strategies in our global partner channel for collective learning.
Creative Solutions: Don’t hesitate to think outside the box and try new approaches in your market.