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Competitor POS at Venue

Suggestions on what to do if a competitor is challenging your Brick station placement at a venue.

Updated over 9 months ago

Here are some arguments for partners that find a competitor interested in or aggressively seeking to place a station where the partner has already placed the station.

  • If you have a medium 12-slot station with Brick Point (POS) at the venue:

    • Start a discussion about revenue share, we generally advise not to offer this initially. Utilizing around a 5-15% share is advisable, if needed. Beyond that we would strongly suggest that the venue is supporting the partner, for example, if offering more than 15% the venue agrees to manage refilling stations with powerbanks

  • If you have a medium 12-slot station without Brick Point:

    • Offer the Brick Point POS for the venue. Our research suggests that the biggest impact the POS would have is increasing revenue at venues where app payments are not as popular. For example, venues that attract an older audience more familiar or comfortable with a tap-to-pay functionality, offer Brick Point here. This is where we would see the greatest increase in revenue.

  • If you have a small 6-slot station:

    • Consider upgrading to the medium 12-slot station

The Brick Point POS relies on Stripe's tap-to-functionality, currently available in select markets, with expansion likely in the coming quarters.

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