The simplest way to get started is to identify venues in your market where our users are. This is almost universally venues that attract young people out on a Saturday around 9 pm. Bringing a station with you and going in-person is the best way to approach venues. Email messages and other marketing campaigns can be successful, but don't expect more than 1% hit rate on these message, including multiple follow-up messages like a drip campaign. Going in-person, with a station, is the best way to get a venue to say 'yes!'.
A tip: our stations perform best at nightlife venues, like informal bars and pubs. Irish pubs in your market are a great place to start and then find the next location within walking distance. If a user is getting in a car to go from location to location, they are probably charging their devices in the car, so always aim for walkable districts with a large nightlife scene.
Aim for these types of venues when first starting out before approaching more complex institutions like a university, arena, or hospital. Get the stations out there in a dense highly populated area when first starting out.
- Focus on Placements: Your main goal starting out is to get those Brick stations out there. Think about where people hang out, especially on Saturday nights, and start conversations with those venues. Meeting face-to-face tends to work best, but emails and calls have their place too. Don’t waste time thinking about some extensive marketing campaign, get the stations out there so people in your market can expect to see a Brick station. Think of it like plumbing or electricity at a venue, you don’t need to market the fact that a venue has a toilet. More placements in a dense area (walkable is best!) is the best way to see the network effect of more stations, more users, more rentals and more revenue. And of course, be sure to speak with the staff at the venue, offer them some free credits to try out the service–the staff are essentially your best sales people to talk about Brick! It’s also a great idea, especially in your first month, to offer 15 free minutes on your stations and handing out promotion codes.
Your Mission: Aim to place one station a day in the beginning, staying focused on nightlife venues, where do young people go out Saturday night? 9 pm on Saturday is our best performing hour globally. If you've got 20 stations, let's see them all out there in a month. Got 100? Three months should do it. The faster you get stations placed, the better you'll do. Go door to door, bring a station with you, and be sure to review our articles.brick.tech page for sales pointers. Be sure to think about the needs of venues in your market and how Brick can help venues. Our most convincing sales argument is that having Brick at a venue is a great amenity for customers, that keeps them at the venue (spending more money), while alleviating the need for staff at the venue to have to deal with expensive phones, handing out chargers, and customers hogging power outlets.
We're here to make this partnership rock. So let's get those stations out there and start making a difference, one charge at a time!
Welcome to the team. Let's do this! 🎉